ETHICAL MARKETING RESOURCES for SMALL BUSINESSES

My business would literally not survive without Canva! I use the Pro version, which allows me to instantly personalise the thousands of available templates with my own logo and branding. It also has in-built AI generation tools, and you can do so much more than just social media content with it. Think videos, animations, presentations, mind-mapping, and more. [AF]

I tried a lot of different social media schedulers, and none of them have been as complete as Later. I love that if you have multiple businesses, or clients, you can purchase extra 'social sets' even on the starter plan. You can schedule content for Instagram (Even Reels!), TikTok, Facebook, LinkedIn, Twitter and Pinterest in one social set! I use it for my social media management clients, and my own socials.[AF]

If you feel a bit stuck when it comes to creating content for your blog articles, social media, or newsletters, this website will be a game-changer! Simply add a keyword that is relevant to your industry, and find out what people are searching in relation to it on the internet. You can then export the results and bam! Dozens of new ideas for your content plan!

I feel like SEMrush is one of those tools that not many outside of the marketing industry know about, but they totally should! It's an incredible platform for businesses of all sizes, and it offers dozens of tools and resources for you to get your SEO and Content Marketing in order. The free version alone is GOLDEN! I use it monthly when gathering my data to tweak my strategy, and coming up with new ideas. [AF]

Trello is the main platform I use to manage work and collaborations with my clients. The free version alone works amazingly, and you can personalise each board to fit your needs. You can add labels, due dates, colour coding, Gifs and emojis, add automations, and easily tag your team members on specific cards. 

I absolutely love Wix! My own website is hosted on it, and my favourite thing is the ease with which you can create show-stopping websites and landing pages, even with little experience. You can simply drag and drop elements, add your branding colours and fonts to entire templates, and it has an in-built email marketing platform, as well as lots of analytics and SEO features.

Also asked is quite similar to Answer The Public, but the results will solely focus on questions that people ask in relation to your specific keyword. This is a fantastic tool, and often the questions that come up can be blog post titles on their own. I regularly use this tool when I sit down to plan my quarterly content. Try it out for yourself! [AF]

While most of my work is around digital marketing, I will never deny the power of traditional marketing. If you'd like to make a good impression at the next networking event, or make branded clothes and items for your team and clients, they certainly have your back. While I try to stay conscious about my physical paper consumption, I use VistaPrint when I need to get a new batch of cards for clients, or create branded items for my welcome packs.